India is an agrarian country where over 60% of the population indulges in agricultural work. Surprisingly, the recent turn of events has been such that farmers are committing suicide because of utter poverty.

Agriculture extension is scientific research and new knowledge to agricultural practices through farmer education. The field of extension encompasses a wider range of communication and learning activities organized for rural people by professionals from different disciplines, including agriculture, agricultural marketing, health, and business studies.

Advice and assistance to farmers to help them improve their methods of production and marketing is conventionally called agricultural extension. Historically, it has often been seen only in terms of increasing agricultural output. However, extension is a part of overall effort to achieve a balance between the productive and the social, environmental, and economic development of rural areas.

It requires methods such as experimental learning and farmer-to-farmer exchanges. Knowledge is gained through interactive processes and the participants are encouraged to make their own decisions. The National Institute of Agricultural Extension Management is an apex national institute set under the Ministry of Agriculture.


There exists a gap between the needs of the farmers and the technology. They aren’t updated about the technological inventions that may help them to have a better harvest.



Now to promote the concept of agriculture extension, Ministry of Agriculture has taken initiative to sponsor Mass Media Support to Agriculture Extension. The core objective of the scheme is to make use of television and radio with their massive infiltration as a medium that could be exploited for the purpose of extension.

Hopefully, this would give a new ray of hope to our farmers. In the last decade over 1 lakh farmers have committed suicide. Hopefully, with the new turn of events, their life would also take a new turn.